🧘‍♀️ Creating mindful experiences in daily life by transforming everyday activities into accessible meditation practices.

Mind Coffee Mobile App is designed to enhance the quality of life by incorporating mindfulness into daily routines. It offers a variety of practices including guided, walking meditations, and specialized eating and coffee meditations intended to practice while enjoying Mind Coffee’s exclusive menu picks.

Mind Coffee is a specialty coffee shop dedicated to spreading mental health awareness and creating a more comprehensive narrative for mental health. Their cafe is located in Northside Berkeley!

People often find it challenging to consistently practice mindfulness in their daily routines, and struggle to find the time due to their busy schedules. This negatively impacts their mental and physical well-being in the long run.

Offer various meditation practices that can be integrated into daily tasks, without the need of extra time.

Creating an engaging user experience by connecting the meditation practices with redeemable rewards at the Mind Coffee Cafe.

📑 Conducted Research on our direct and indirect competitors and explored their features, resources, and costs. From this data, competitive analysis charts were drawn.

🎯 Our goal is to place MIND coffee in the MORE features and LESS cost spectrum

👥 Gathered insights from a diverse group of around 40 people, mostly students in UC Berkeley.

🌟 From the user surveys, we gained a generalized idea of how users would engage with our app and got a glimpse of features that caught their interest.

👫🏻 Based on their responses, we categorized the participants as beginners or experienced, to explore how we can best support users at both levels.

Users can create a personalized mindfulness experience by selecting their favorite meditation practices and tracking their progress over time. A quick journal appears when users open the app, allowing users to reflect on thoughts in the moment.

Recognizing that many of the potential users turn to their family and friends for support, Mind app dedicates a space for users to stay connected by adding friends and gifting drinks or Mind Coffee coupons through the app.

Mind app provides a range of meditation practices, tailored to different needs – for focus, relaxation, or quick meditations while engaging in daily activities. These include guided, walking, and coffee & eating meditations.

Offering a unique experience of meditation focused on Mind Coffee’s exclusive menu, where users can practice mindfulness while enjoying Mind Coffee drinks or pastries.

☕️ Mind Meditations → Earn 3 points per session
🧘‍♀️ Other Meditations → Each 0.5 - 2 points based on duration
⭐️ 15 points → 10% off your next purchase
⭐️ 30 points → 20% off your next purchase

This was the first UX Design Project that I worked on with a project team through UX@Berkeley, as well as my first contract work. After completing the initial project with my team, I revisited it later independently in order to create an improved redesign.

While I enjoyed my creative freedom, I also found some challenges of working by myself and took longer than expected. I kept overthinking about the design and found it challenging at times, especially because I couldn’t ask a teammate for their input on it. However, I believe that the results were really rewarding and I improved along the way.

Overall functionality of the app
Modifying Value propositions on why the user should use our product
UI - Color and layout modifications
Improved User Flow and Prototype
More visible Call-to-action buttons for better usability

Before this project, I had never experienced the full Product design framework from start to finish. I’ve only ever studied Figma and learned to create interfaces. Going through the whole process helped me understand the importance of creating a product step-by-step. I also gained a deeper understanding of Figma and design elements starting from proper sizing,  luminosity contrast ratio, and the proper use of auto layout to create a responsive design. This project taught me how to empathize with users and design with functionality rather than just purely aesthetics.

This project was a valuable learning experience for our team, as most of us were just getting started in UX Design.  One of my best moments was in the ideation phase where we gathered around a whiteboard to sketch ideas – I felt surrounded by creative energy and had a fun time. Sometimes, we struggle with minor communication issues and clash of ideas due to a group of 5, and in tough situations, I found myself stepping up to take initiative so we are on track. Through this experience, I gained insights on team dynamics, and also discovered my own role within a collaborative setting.